Everything You Need to Know about Search Engine Optimization

Your business is up and running, your e-commerce site is fully functional, and you've got all the social media profiles you need to reach your consumers. So why is it that your online performance is still less than stellar? Easy - simply being present on the internet is no guarantee of improved prominence. There's an entire sea of competition out there that are exercising every effort to reach and appeal to the same audience you're hoping to win over. That said, it's important that you do what you can to make you more accessible to your market, and that can be done with search engine optimization.

What is Search Engine Optimization?

Every time you publish content on your website, search engine authorities like Google calculate your website's performance and determine how relevant you are to certain internet users. They do this by checking your content and seeing how informative, important, or reliable you are as an online entity. The more trustworthy your website seems, the more likely you are to be put up on the front page of results. You can improve the way your website performs under a search engine's parameters by leveraging search engine optimization, which basically alters your content to include certain keywords designed to help users find you. Why is it important to be on the first page of search engine results? Read on to find out. Check out digital hothouse for more details.

What are the Statistics Saying?

According to recent studies, 90% of individuals perform a basic internet search to find products and services they need or want. Of that number, over 80% only rely on results that appear on the first page. Why? Usually, these websites are seen as trustworthy sources and companies, and are commonly seen to have high reliability and quality of services and products. If your webpage manages to land on that first page of results when a search is conducted, you're more likely to get page visitors, compared to falling into the second or third page of results. to understand more about SEO, visit http://www.huffingtonpost.com/jonathan-long/5-key-seo-metrics-explained_b_4777010.html

How Do I Know It's Working?

This has to be one of the biggest questions companies and businesses have when seeking to avail of SEO services. The best way you can determine whether or not your SEO efforts have taken effect is by keeping track of progress with analytics. This is often something your SEO specialist can do for you, so you can enjoy receiving updates instead of trying your luck at figuring out what's happening with your SEO.